MENG: White Papers Written by MENG Members

Home Learn About MENG About MENG Member Networking Success Stories Mission Leadership Richard Guha Tim Gilchrist Annette DiSano Elliot Rossen Richard Nacht Jim Fisher Dan Ross Paul Siman Janna Markle John Rindlaub Monique de Maio Juli Bohm Patricia Joseph Richard Sellers Chandra Chaterji Member Profile Value of Membership Chapters Special Interest Groups Published Books By MENG Members White Papers by MENG Members MENG Members on Twitter History Privacy Policy Newsroom Benefits & Partnerships Membership Benefits Edison Best New Products Awards Webinars Junta42 OneSource PINK Magazine JibberJobber Netshare Execunet Ladders PrivateEquityInfo.com PrimeGenesis Guide to Executive Job Search Salary.com MarketingProfs.com Upcoming Events Chapter Events Special Interest Group Events Webinars Upcoming Industry Events Calendar Recommended Blogs Password Request	Home » Visitors Home » Newsroom » White Papers Written by MENG Members View page in printable format Access White Papers & eBooks Written by MENG Members and View MENG Member Presentations Advertising Beyond the AdvertisingAge - Michael Westcott The Crowd Gets Into Advertising: Advertising on Peer to Peer Networks - Tim Gilchrist Asia Fear Factor Asia: Why You Should Not Fear Going to Market in Asia - Richard Guha and Harry Falber B2B Online Sources of B2B Data - Ruth Stevens Reaching Purchase Influencers - Susan Fantle Blogs Business Value of Blogs and Wikis - Tim Gilchrist Branding B2B Branding Best Practices - James Schmiedeskamp Building Brand Communities - Michael Westcott Building Brands in a B2B Environment - Richard Guha Cross Channel Branding - Richard Guha and Harry Falber Managing Brands and Their Role in the Marketplace - Richard Guha Maximize Brand Value - Richard Guha Valuing and Revitalizing Tired Brands - Richard Guha and Harry Falber Buying Tired Brands and Revitalizing Them - Richard Guha Business Value Maximizing Business Value by Optimizing IP - Richard Guha Maximizing Business Value by Optimizing IP (Russian Language Article) - Richard Guha Categories Re-Inventing Categories - Richard Guha Change Shaking Off Change Fatigue - Allan Steinmetz The 6 C's to Successful Change Management - Tristan B. De La Rosa Content Management Systems (CMS) Insights to CMS Success: Questions to Help Guide Your Decision-Making - Wendy Flanagan Crowdsourcing Crowdsourcing Presentation to The Penn Club & Wharton Alumni Association - Tim Gilchrist Crowdsourcing Techniques in Management Consulting - Tim Gilchrist Crowdsourcing: On the Edge - Tim Gilchrist Crowdsourcing and Its Impact on New Product Development - Tim Gilchrist & Steve Fisher Innovate or Die - Steve Fisher Customer Development Process Generating Dynamic Growth by Optimizing the Customer Development Process - Stephen Fisher Customer Experience On Customer Experience Design - Mike Wittenstein and Marcia Piacentino Customer Relationship Management Customer Relationship Management in Medical Technology Firms - Debra Kurtz Customer Value Customer Lifetime Value - Drew Talbot Database Marketing Delivering On The Promise - Karen Talavera How to Clean Up Your Marketing Database - Ruth P. Stevens What B2B Marketers Are Really Doing With Their Databases - Ruth P. Stevens 15 Thorny Data Problems That Vex B2B Marketers & How To Solve Them - Ruth P. Stevens Direct-To-Consumer Marketing Cracking the Consumer Market For Medical Technology Firms - Debra Kurtz eBusiness Retailing v. e-Tailing: What's the Difference - Robert Baron, Ph.D. The Usability of Online Shopping - Robert Baron, Ph. D. Email Marketing 5 Steps To Email Prospecting - Karen Talavera The 4 R's of Email Marketing - Karen Talavera Energy Economics & Sustainability Fiduciary Sustainability: Electricity Conservation in Existing Buildings - Larry Greenberg Foreign Trade Community Foreign Trade Zones - Andrea Kastner Fresh and Easy Stores Fresh and Easy Neighborhood Stores: Tesco Has Worked Long and Hard, But for What? Richard Guha Healthcare How to Build "Value" for Healthcare Brands in Emerging Markets - Jay Gronlund Human Resources/Managing Others 33 Myths About Work and Workers - Bruce Segall Promoted From Within - George Bradt 6 Keys to Engaging and Energizing Your Employees - Tristan B. De La Rosa The 5 C's to Positively Giving Negative Feedback - Tristan B. De La Rosa The Top 5 Coaching Mistakes Made By Marketing Managers - Tristan B. De La Rosa Innovation How to Develop a New Culture of Innovation - Jay Gronlund Want New Products That Get Noticed? - Barry Curewitz You Call That Innovation? - Barry Curewitz International Marketing Principles of International Marketing - Richard Guha and Harry Falber Job Search Why People Get Hired - or Not! - Richard Guha Ten Rules of Networking - Richard Guha Finding a Job at 50+ - Richard Guha Ten Rules of Starting a New Job - Richard Guha Ten Resume Rules - Richard Guha How to Be Fired and Win - Richard Guha Ten Rules for a Successful Interview - Richard Guha Leadership Top Leadership Challenges Faced by Marketing Executives Worldwide - Tristan B. De La Rosa Marketing B2B Marketing Stories That Work - Gerry Lantz 5 Things My Mom Taught Me About Marketing Strategy - Tristan B. De La Rosa Marketing Resource Management Portals - James Schmiedeskamp Marketing-to-Sales Gap Closing the Marketing-To-Sales Gap - C.Baker Egerton Meetings The 7 Keys to Eliminating Wasteful Meetings - Tristan B. De La Rosa On-Boarding: Leadership Transitions The New Leader's 100-Day Action Plan - George Bradt On Demand On Premise to On Demand - Alok Misra Online Marketing The Online Marketing Ecosystem - A Data-Centric Perspective - David Simpson Outsourcing The Evolution of Outsourcing: Moving Beyond Costs to Competitive Advantage - Jim Schmiedeskamp Pricing Pricing to Win - Venugopal Chepur Profitable Pricing - Richard Guha Process Differentiation Process Differentiation For Competitive Advantage - Venugopal Chepur Process Improvement Quantitative Process Improvement - Bill Bentley Sales Forecasting Metrics for Accurate Forecasting in a Sales Organization - David P. Wallace Sales Prospecting Prospecting Is Changing: Sales 2.0 - Nigel Edelshain Social Media 5 Friction-less Ways Investment Management Marketers Can Take Part in Social Media - Pat Allen Social Networking Future of Online Social Networking - Richard Guha Tech Marketing Marketing B2B Technology: No More Mr. Nice-to-Have - Burt Shulman Trademarks Trademarks-Are You Protecting Yours? - Dan Jackson TV Shopping A Brand Marketer's Guide to TV Shopping Channels - Ted Simon Web Sites What is Your Web Site's Usability - Robert Baron, Ph. D. Wikis Business Value of Blogs and Wikis - Tim Gilchrist Word of Mouth Marketing Maximizing Your Word of Mouth Marketing - Karen Ticktin
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