Published Books By MENG Members
Blogging
Realty Blogging: Build Your Brand and Outsmart Your Competition - Richard Nacht (co-Author)
Branding
Kellogg on Branding: the Marketing Faculty of The Kellogg School of Management - Tim Calkins (co-Editor)
Branding/Marketing
Accidental Branding: How Ordinary People Build Extaordinary Brands - David Vinjamuri (Author)
Children/Grief
Guiding Your Child Through Grief - Mary Ann Emswiler (co-Author)
CMOs
The Chief Marketing Officer: CMOs from the World's Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact (Inside the Minds) - Jarvis Cromwell (Contributing Author)
Direct Marketing
The DMA Lead Generation Handbook: Proven Techniques to Create Demand and Drive Sales - Ruth Stevens (Author)
Environment
Design for Environment: Creating Eco-Efficient Products and Processes - Lisa Petrilli (Contributing Author)
Father/Son
Back to School Chats: Advice From Fathers to Their Sons - George Bradt (Author)
Feng Shui
Fur Shui: An Introduction to Animal Feng Shui - Paula Brown (Author)
Financial Services Marketing
The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results - Duke Fanelli (co-Author)
Green Marketing
Green Marketing: Challenges and Opportunities of the New Marketing Age Jacquelyn Ottman (Author)
Green Marketing: Opportunity for Innovation Jacquelyn Ottman (Author)
Environmental Consumerism: What Marketers Need to Know Jacquelyn Ottman (Author)
Healthcare
The Consumers Guide to Health Savings Accounts - JoAnn Mills Laing (Author)
The Small business Guide to HSA's - JoAnn Mills Laing (Author)
Humor
Ask Curtis, Dog-sense Advice From Curtis the Dog - Dan Gersten (Author)
Innovation
Innovate Like Edison: The Success System of America's Greatest Inventor - Sarah Miller Caldicott (co-Author)
Internet Marketing
Do it Wrong Quickly: How the Web Changes the Old Marketing Rules - Mike Moran (Author)
Japan
Kanazawa: The Other Side of Japan - Ruth Stevens (Author)
Japanese Folktales of Kaga & Noto - Ruth Stevens (co-Author)
Marketing
The Truth About B2B Marketing ROI - Merry Elrick (Author)
Marketing in the In-Between: A Post Modern Turn on Madison Avenue - Len Ellis (Author)
Marketing to the Campus Crowd: Everything You Need to Know to Capture the $200 Billion College Market - David A. Morrison (Author)
The Failure of Marketing: Why Your Company Isn't a Growth Machine - Jack Trytten (Author)
Music
The New Science of Music Promotion - Jean Marc Rejaud (Author)
On-Boarding
The New Leaders 100-Day Action Plan: How to Take Charge, build YOur Team, and Get Immediate Results - George Bradt (co-Author)
Organizational Communication
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership - Merry Elrick (Contributing Author)
Personal
Thin Thighs In 30 Days - Wendy (Stehling) Drumm (Author)
How To Find A Husband In 30 Days - Wendy (Stehling) Drumm (Author)
Personal & Professional Development
How to Get the Job You Want in 30 Days - Wendy (Stehling) Drumm (Author)
How To Get What You Most Want In Life: Achieve Worldly and Emotional Career Success - Richard Guha (Author)
That Was Zen, This is Wow: 232 Ideas For Transforming Your Life From Ordinary To Extraordinary - Rob Engelman (co-Author)
Product Management
The Product Manager's Desk Reference - Steven Haines (Author)
Renaissance Generation
RenGen:Renaissance Generation--Rise of the Cultural Consumer and What it Means to Your Business - Patricia Martin (Author)
Sales
Advanced Selling For Dummies - Richard Nacht (Contributing Author)
Search Engine Marketing
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site -Mike Moran (co-Author)
Trade Show & Event Marketing
Trade Show & Event Marketing: Plan, Promote & Profit - Ruth Stevens (Author)
Trends
Trends: Recognize, Analyze, Capitalize - Marti Barletta (Author)
Women
Marketing to Women: How to Increase Your Share of the World's Largest Market - Marti Barletta (Author)
PrimeTime Women(tm): How to Win the Hearts, Minds and Business of Boomer Big Spenders - Marti Barletta (Author)
