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Chock full of stories from the front lines of branding, Adamson puts into plain words how the best companies are taking advantage of digital technology and the behavior it generates to build more powerful bonds with their customers and stronger, more positive associations with their brands. |
Closing Time by Ron Hubsher
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The 7 Immutable Laws of Sales Negotiation Will show you how to: * Recognize and increase negotiating leverage to command price premiums * Refocus the conversation on value * Increase close rates and the number of deals sold without discounts * Leverage our 7 step process to increase close rates and reduce stalled opportunities * Satisfy clients and prospects without compromising profitability * Create a consistent negotiating process and strategy * Have a valuable set of non monetary trade-ups to protect and increase price * Satisfy clients and get your full asking price * Up sell and cross sell additional services * Close in a positive win-win stance at full asking price |
Marketing to Women - How to Increase your share of the World's Largest Market by Marti Barletta
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Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? |
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Lean Six Sigma Secrets for the CIO: ITIL, COBIT, and Beyond by Bill Bentley
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Going beyond the usual how-to guide, Lean Six Sigma Secrets for the CIO supplies proven tips and valuble case studies to illustrate how to combine Six Sigma’s rigorous quality principles with Lean methods for uncovering and eliminating waste in your IT processes. Using these methods, the text explains how to take an approach that is all about improving IT performance, productivity, and security—as much as it is about cutting costs. Savvy IT veterans describe how to use Lean Six Sigma with IT governance frameworks such as COBIT and ITIL and warn why these frameworks should be considered starting points rather than destinations. |
The New Leaders 100-Day Action Plan: How to Take Charge, Build Your Team, and Get Immediate Results (Hardcover), 2ND Edition by George Bradt (co-Author)
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The New Leader's 100-Day Action Plan, and the included downloadable forms, has proven itself to be a valuable resource for new leaders in any organization. This revision includes 40% new material and updates -- including new and updated downloadable forms -- with new chapters on: |
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Onboarding: How to Get YOur New Employees Up To Speed in Half the Time (Hardcover) by George Bradt
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A guide to getting new employees recruited, oriented, and productive—FAST “Onboarding,” a growing trend in the business community, is a focused methodology that gets people in new roles up to speed quickly and efficiently. This book guides you through a process that enables you to recruit, orient, and enable your new employees to get the job done. Learn how to inspire and encourage your new employees to deliver better results faster. George Bradt and Mary Vonnegut’s Onboarding helps ensure that your new employees are productive and efficient from day one. You’ll learn how to help them assimilate into your corporate culture and accelerate their learning. • Onboarding is one of the hottest trends in business For business leaders and managers who want well-trained, responsive, efficient, and effective employees, Onboarding helps you get the best from your new employees. |
Innovate Like Edison: The Five-Step System for Breakthrough Business Success by Sarah Miller Caldicott (Co-Author)
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Michael J. Gelb, author of the international bestseller How to Think Like Leonardo da Vinci, and Sarah Miller Caldicott, great grandniece of Thomas Edison, introduce a carefully researched, introduce a revolutionary new system for successful innovation. Bestselling author Michael J. Gelb and Sarah Miller Caldicott introduce a carefully researched, easy-to-apply system of the five success secrets inspired by the creative methods of Thomas Alva Edison. The greatest innovator in American history, Edison set the stage for America’s global leadership in innovation by his focus on practical accomplishment. Now Gelb and Caldicott apply the best practices of this American genius to contemporary business situations to help today’s leaders harness their own innovative potential. Innovate Like Edison is a blueprint for success that will enable executives and entrepreneurs to revitalize their own ingenuity and thrive in today’s culture of innovation. |
Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins
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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. |
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An Integrated Approach to New Food Product Development by Paul Chaudury
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New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the innovate or die world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. |
Facebook Marketing for Dummies by Paul Dunay
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Discover how to leverage the power of the Facebook community to achieve your business marketing goals Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing. Packed with vital real-world case studies, the book serves as a must-have guide for the most reliable, responsible, and ethical business and marketing practices with Facebook. * A helpful reference that discusses essential strategies, tactics, and techniques for excelling in the world of Facebook marketing Face it: this essential book contains everything you need to know for your foray into Facebook marketing. |
Winning Strategies Secrets to Clinching Multimillion-Dollar Deals by Anirban Dutta (Co-Author)
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Opportunity for MENG members to get pre-release limited edition of the book!! Winning Strategies is a complete seller's and buyer's guide for today's IT serices and outsourcing market. Sellers will learn how to do analysis on the target market, form the right bid team, partner with relevant influencers and create unique go to market strategies for finding qualified IT and outsourcing deals. Both buyers and sellers will learn how to define appropriate engagement models, create pricing and financial structures, form well defined contracts, use appropriate negotiation terms, institute transition best practices and govern with integrated program management. The book is endorsed by top leaders of many leading IT service delivery industry organizations and providers like NASSCOM, IAOP, Outsourcing Institute and IACCM along with executives from CSC, Perot and Satyam. The foreword is written by the authors of "Black Book of Outsourcing", whose book is highly valued in the services industry. |
That Was Zen, This is Wow: 232 Ideas For Transforming Your Life From Ordinary To Extraordinary by Rob Engelman (co-Author)
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That Was Zen, This Is Wow, is full of engaging, provoking, and fun ideas for creating a Wow life. The authors, Rob and Russ cleverly disguise their research in sociology, psychology, business, even physics research and have written a gem of a book full of metaphors, ideas and suggestions showing you how to use the little chunks of time in your daily life to create simple change that leads to big change and success. |
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The Product Manager's Desk Reference by Steven Haines
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Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management. |
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Design Matters: Logos 01: An Essential Primer for Today's Competitive Market by Aaron Keller
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Nuts and bolts of effective logo design. |
Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market by Aaron Keller
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The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time. |
Put the Win Back in Your Sales: The Key to Sales Mastery, Understanding How and Why People Buy by Bob Lambert (Introduction)
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The sales winds have shifted for good. Globalization, economic conditions, changing demographics, increased competition and a host of other factors have all contributed to the volatility of todays marketplace. Yet there remains one constant in every market a human being is making a decision whether or not to buy from you. This book presents a sales approach that is based on scientific research into human perceptions, motivation and behavior. Understanding how and why people buy will provide you with the framework necessary to transform your sales activities into a collaborative process with the prospect. The entire dynamic of the seller-buyer interaction will change. Defensive prospects, verbal fencing and all of the other games that get played during typical buyer-seller exchanges will be eliminated. You will find yourself having meaningful conversations with your prospects that will allow you to quickly and accurately determine if and how you can provide solutions to your customers needs. And most importantly, you will learn to do this by blending it with your natural style and personality. In Put the WIN Back in Your SALES, master sales trainer Dan Kreutzer will reveal, utilizing science-based decision models and real-world sales case studies, the way to deep and long-lasting relationships with your customers by: increasing your understanding of whats important to them, providing them with what they really want, increasing your credibility with them, developing trust and changing their perception of you from a vendor to a valuable resource. |
Relevance: Making Stuff That Matters (Hardcover) by Tim Manners
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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers problems and help them live happier lives. Youll learn how: Levis reasserted relevance when it created wardrobe solutions for men. Dunkin Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for todays time-pressed consumers. Kleenexs new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers time with extraneous products. Nintendos simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become and remain indispensable. |
Rengen: The Rise of the Cultural Consumer -and What it Means to Your Business by Patricia Martin
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The good news: America is on the brink of a new renaissance.
The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food. In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging. RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including:
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Made Possible By: Succeeding with Sponsorship by Patricia Martin
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Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to * Get organizational buy-in |
Unity Quest: Changing the World From Within Yourself by Lane Michel
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This is a story of a profound voyage of self discovery awakened through personal crisis and a recurring and elusive ancient symbol. You are about to join a search that begins in the power hungry offices of Silicon Valley leading to the mysterious pasts of Glastonbury and Machu Picchu. One man's search for a meaningful and purpose-driven life in the twenty first century can change the world. Put "MENG Member" in the shopping cart for 20% discount |
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran (co-Author)
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With the ever-increasing attention paid to the search engine space, it pays to know how best to design your web site and plan your marketing campaigns to optimize this resource. |
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Do It Wrong Quickly: How the Web Changes the Old Rules of Marketing by Mike Moran
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For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly! |
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Realty Blogging: Build Your Brand and Outsmart Your Competition by Richard Nacht (co-Author)
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Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: |
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Get Content Get Customers: Turn Prospects Into Buyers With Content Marketing by Joe Pulizzi
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Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. |
The Failure of Marketing: Why Your Company Isn't a Growth Machine by Jack Trytten
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Of the 37,000 new products introduced this year, 80% of them will be gone within two years. Failures. Rejected by the market. So many more marketing failures, less dramatic, impact our everyday life. Products we'll never purchase again, services we'll not touch again. Failures, critical failures that cost companies the loyalty of customers. This is the first book to address these failures - and many others - head on, exploring them and highlighting solutions. Through examples, the book examines critical marketing challenges, providing clear guidance on building solid marketing strategy. As Groucho Marx once said, "We should learn from the mistakes of others. We don't have time to make them all ourselves." |
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Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri
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The stories of acclaimed entrepreneurs like John Peterman (J. Peterman) and Gert Boyle (Columbia Sportswear), whose brands generate a cult-like loyalty from consumers, give this book a lively flavor that goes down better than any list of dry strategies. Author Vinjamuri—a marketing professor at New York University and the founder of a marketing training company—reports that every brand I wanted to write about started with some fortuitous accident visited upon perfectionists who sweat every detail. Gary Erickson, creator of the Clif Bar, is one such perfectionist; a long-distance cyclist disgusted with foul-tasting energy bars, he invented his own bar, more delicious and nutritious than any of its competitors. Luck and good timing played a role for these businesspeople, but their success ultimately stemmed from an ability to think like their own consumer. |
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Mastering LinkedIn in 7 Days or Less by Jan Wallen
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Did you join LinkedIn and aren't using it because you didn't know where to start? Or find a job or find clients? Mastering LinkedIn in 7 Days or Less gives you day-by-day steps you can do in 15-20 minutes a day, so you're using LinkedIn to find a job and find clients ... in record time. It's written from a real person's perspective, so it's easy to read and do the 7 steps. If you're a salesperson, you'll know how to use LinkedIn to find clients. If you're looking for a job, you'll know how to do that. And you learn how to write your Profile so that people find you. If they don't find you, they can't hire you. "Jan delivers the supreme 'Getting Started Quickly' with the minimum of effort plus all the insight and understanding so you feel like you really know what you are doing, because you simply do after working with her. |
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MENG SPEAKER AUTHORS AND BOOK TITLES LAUNCHED IN 2009
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (Hardcover) by Paul Chaney
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Practical applications for using social media to boost your business Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. • Explains how you can use social media to grow your business and connect with consumers Today’s technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run. |
Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle "Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries." --Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read." --Praveen Gupta, Editor-in-Chief,International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can't change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.This book reveals why so many companies behave in ways that are utterly incompatible with long-term success. ..and why even "good to great" companies are struggling for air. You'll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors' Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess--and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why "thinking outside the box" doesn't work First, get outside the box. Then, think! Maintaining "The Phoenix Principle" for long-term success Practicing Disruption until it comes naturally
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