Richard Guha, MENG Chairman of the BoardRichard is a Partner in Max Brand Equity, the market-driven consulting firm which focuses on company valuation growth, and has helped most Fortune 500 companies. The firm has proprietary technology which helps understand market perceptions rapidly and accurately. Richard has over thirty years in leading Fortune 500 and their International equivalents to success as a member of top management in Fortune 500 companies and advisor to them as consultant and Board member. Prior to founding Max Brand Equity, Richard started his career in marketing at Procter & Gamble, later becoming a Division Head at Mars, Inc, CMO at US West and BMC Software as well as President of Reliant Energy. He was also a partner in two respected consulting firms, where he advised top management of Global 2000 companies. He has been on the Board of six highly successful companies, including four start-ups. Richard has focused on initiating and leading change to achieve successful results in global organizations in changing markets. From Consumer Packaged goods to communications and high-tech he has created new paradigms which have changed the market structure and built substantial revenue and profit growth. Most recently, Richard created the consumer “broadband” market while at US West/Comcast, the most successful retail energy business at Reliant Energy, new “dialog-based” CRM approaches at several companies as well as BMC software, as well as pioneering in multi-channel and direct to the consumer marketing. He grew market value of three public corporations by several-fold in periods of around two years each. The firm focuses on excellence in execution - Big Idea to Successful Implementation in Seven Steps Richard has focused on initiating and leading change to achieve successful results in global organizations in changing markets. From Consumer Packaged goods to communications and high-tech he has created new paradigms which have changed the market structure and built substantial revenue and profit growth. Richard has grown and led several large global organizations. Much of the success of the organizations was built on his definition of tasks and responsibilities as well as structure and communications. He has lived and worked in ten countries and four continents, achieving great success in multiple markets. He has regularly achieved success for many companies, in multiple categories, both as a manager and as a consultant. He is an acknowledged expert, having been a published author and public speaker over many years, and is sought out as an interviewee in many areas. Richard graduated from
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