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Paul Siman

Paul is an accomplished and versatile marketer with more than 25 years of progressive leadership and business success in product introduction and direct marketing.

 

Employed by a number of Fortune 500 corporations, Paul has developed expertise in acquisition, activation and retention marketing in both the consumer and business-to-business environments.  He has specialized in building integrated customer relationship marketing programs and possesses C-level analytical ability and strategic planning acumen. He is especially effective in defining and directing operations, including fulfillment, telemarketing, database development and management.

 

Through his experience in publishing and circulation management, to extensive financial services experience with Visa, Citibank, Chase Manhattan Bank, American Express, to serving as the vice president of marketing services for the syndication arm of Drexel Burnham, Paul is equipped with thorough knowledge and understanding of the entire customer inter-action process. His approach and viewpoint is consistently informed by the consumer perspective, enabling him in all instances to deliver the pitch-perfect message for optimum market receptivity.

 

Paul’s skills have been used to develop insurance backed fee-based services and several start-ups, as well as spearheading the first CRM program within the automotive industry when he was retained by Mercedes-Benz. His program earned the coveted DMA Gold Echo Award and was the etiology for the manufacturer’s ability to launch two new vehicle lines.

 

Having lived in New York and London, he relocated to Los Angeles in 1999 to become the vice president of communications and marketing for Answer Financial Inc., an Internet-based corporation aggregating 16 personal line insurance products for an affinity-consumer pool of more than 23 million. His chief responsibilities focused on branding, product awareness, and customer acquisition and retention strategies. As vice president, Paul restructured the organization’s marketing budget, enhancing programmatic impact while dramatically reducing excessive expenditures. He built the relational database for a cross-selling initiative that launched a 460 percent lift in policies per household. Under his leadership, follow-up outbound telemarketing and direct-mail programs boosted customer response another 40 points for a gross expansion of 500 percent.

 

Paul is recognized as a database-marketing evangelist, and has been a guest speaker for the National Center for Database Marketing. He is widely published on the importance of CRM. He currently serves on the board of the Marketing Executives Networking Group, and is Co-Chairperson of its Southern California Chapter.

 

He continues to focus on marketing success within the 35-second society. Paul’s research and consultation for such recent clients as the Nestle Corporation, working across multiple brands and delivery platforms, confirms his strength in targeting lucrative customer segments and increasing market-share penetration.

 
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