Francey Smith - Member at LargeFrancey Smith is one of the early adopters of using customer information for competitive advantage in the retailing (non-food retail) industry. As Vice President Retail Marketing Services at Bloomingdale’s, the national specialty department store, she built a customer marketing file of close to 3 million customer names, addresses and SKU level purchasing data. She launched a department at Bloomingdale’s that was positioned as an in-house direct and database marketing agency providing data based business solutions for marketing, merchandising, credit acquisition and retention, and store operations including clienteling. She has applied her marketing skills with direct marketing agencies (AGA and Customer Development Corporation), customer tracking software (RTMS and Raymark), media sales and marketing management for radio (ABC Owned and Operated Stations nationally and locally with WLS Radio Chicago) ), TV ( ABC affiliate), newspapers (Knight Ridder, owner, until recently of 33 newspapers in major and mid-size markets), data service providers (Acxiom, Experian and Trans Union) and two major department stores that have gone to “the retail great beyond”. Francey is a frequent speaker at retail and direct marketing conferences and is the co-founder of the Retail Council of the DMA (Direct Marketing Association). She spent several years as facilitator and teacher for the Pennebaker Certificate in Direct Marketing at DePaul University, Chicago. For more than 25 years she has been a Board Member of RAMA, the Retail Advertising and Marketing Association, now a division of the NRF (National Retail Federation) Smith firmly believes that becoming customer focused is key to success and growth for today’s businesses whether B2B or B2C. In 1999 she opened her consulting practice and now concentrates on advising both B2B and B2C clients, and their service providers, how to achieve a customer centered business model.
| ||
MENG Partners
|
MENG is the indispensable community of executive-level marketers who share their passion and expertise to ensure each member's success.
Find out what MENG can do for you!