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Chandra Chaterji

Chandra is a brand strategy and consumer insights expert with progressively senior experience in account planning, analytics and consumer insights with world class clients and advertising agencies.

 

He is currently an independent consultant in brand strategy and consumer insights for both B2B and B2C clients in the for-profit and non-profit sectors.  

 

At Visa, he led the development of Visa’s global brand strategy in addition to directing international market research and leading cross-functional project teams.

 

At J. Walter Thompson in New York, he directed strategic planning and consumer insights efforts for about $100 mill of agency billings on brands like Miller, Reynolds Wrap and Trident gum.

 

Chandra has a Ph.D. in marketing from the University of Kansas, a masters from the Indian Institute of Management, Calcutta, and a B.Sc. In Physics from St. Stephen’s College, Delhi.

 

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