MEETING CANCELED. WILL RESCHEDULE-REGISTRATION CLOSED
Learn how advertisers still can make an impact with breakthrough creative that can facilitate a dialog. And enjoy great networking with others in senior level Marketing, General Mgt., Advertising, PR, Research, Biz Dev/Sales and related functions). On Thursday, February 18th, at 5:30PM MENG's DC Chapter hosts a networking and presentation. (MENG = Marketing Executives Networking Group, www.mengonline.com) Advertising for the Post-Advertising Age The marketing world has experienced a seismic shift now that consumers have more control over brands than brand managers do. As a result, the goal of creative has changed. Great creative does more than interrupt consumers with compelling, well crafted messages. Creative teams have to facilitate a dialog about the brand, and deliver ideas that engage consumers and inspire them to participate. RP3 Agency President Beth Johnson and Creative Director Jim Lansbury will present creative lessons learned to engage and inspire target audiences and achieve results - and that you will surely want to apply as you make marketing decisions in this changing landscape. They will share best-in-class, brilliant creative case studies. (Learn about RP3 at http://rp3agency.com/ ) Register today… and tell other senior Marketing and Management folks to register and come too! Advance Registration required at: https://www.123signup.com/register?id=mfszf A modest $12.00 fee covers food. Online registration closes on Wednesday, Feb. 17. (Pls. use only Visa or MC.) For any registration questions, please contact Ruth Bardos, MENG Administrator, at admin@mengonline.com, or by phone, 860-984-6186. Meeting Details Location & Time: Downtown DC at University of Phoenix, 25 Massachusetts Ave, NW, Washington, DC 20001 (1-1/2 blocks from Union Station, near Capitol Brewing, ground floor entrance). Networking starts at 5:30 PM and presentation at 6:30 PM. Lots of time before and after the presentation is devoted to networking. Parking and Metro (Change!!) Easy Metro at Union Station and parking there or metered street parking usually is very available on Massachusetts Ave. in front of Univ. of Phoenix. NOTE- these DC meters now require payment until 10:00PM, and 25 cents buys only 7.5 minutes (8 quarters or $2.00/hr), so bring LOTS of quarters, or park at nearby Union Station; Union Station posted parking rates are: 1 hr. $6; 2 hrs. $9; 3 hrs. $12; 3-4 hrs. $13; 4-5 hrs. $15. (Parking in the Univ. of Phoenix building closes at 7:30 PM and should be avoided.) Food - Sandwiches and beverages are provided, covered by your registration fee, whether or not you eat. GUESTS WELCOME! All members and guests are encouraged to bring or send guests who are or have been senior level Marketers (VP or above); feel free to forward this email to them. Guests are welcome to MENG meetings a couple of times, then need to decide whether or not to join MENG. Questions? Please contact me at pabrickman@aol.com or call my cell, 410-598-6036. A BIG Special thanks to Mark Feldman for arranging Beth’s presentation. Remember to invite senior level Marketing-related or general management colleagues who have interest in networking and learning--even if you can't make it. |
DC Chapter Meeting-CANCELLED (Chapter Meeting)