|
|
Groups Public Event
 Brand Storytelling With Michael Margolis, ThirstyFish (Chapter Meeting) |
| Name |
Brand Storytelling With Michael Margolis, ThirstyFish (Chapter Meeting) |
| Time |
Monday, 02 February 2009, 05:30pm to 08:00pm ET |
| Description |
BRAND STORYTELLING: Restoring Confidence Through A Well-Told Story
Disruptive change is the new communications reality. In this evening’s presentation, Michael Margolis will discuss brand storytelling from the perspective of organizational change – how to preserve or revitalize brand equity in the face of strategic shifts. What might you learn from the timeless principles of narrative to guide your company through such tumultuous times?
More than just framing the right “Change” Story, people need a “Continuity” Story. While the future may seem daunting, it’s important that your company remains true to its brand’s essence. In this context, Michael will discuss the role of “Origin” Stories and other narrative devices that can increase the success rate of high-stakes initiatives.
Michael Margolis, president of THIRSTY-FISH,is a pioneer in the field of brand storytelling, offering more than a decade of learning at the intersection of cultural anthropology and business innovation. He enables clients to achieve strategic shifts through the power of a well-crafted story. Since 2002, he has helped to re-position brands, improve stakeholder perceptions, and deliver on high-stakes initiatives. His boutique consulting firm THIRSTY-FISH has worked with a diverse range of large and mid-size clients including AARP, Ernst & Young, Marriott, NASA, PBS, The Nature Conservancy and YWCA.
Michael is a contributing author to the leading compendium on strategic storytelling, “Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results” (Jossey-Bass, 2006). He also writes the blog PopAnthropology.com. Michael presents around the world on the topic of brand storytelling, Gen Y marketing, and social innovation.
Previously, Michael was a social entrepreneur working at the intersection of business and social issues. In the late 90s, he co-founded two national nonprofits focused on issues related to public service, the Talent Economy, and the Digital Divide.
You can learn more about Michael by visiting: www.thirsty-fish.com. Thanks to chapter member Jacqui Ottman for suggesting Michael as a speaker. |
| Agenda |
AGENDA
5:30-6:30 Networking
6:30-7:30 Presentation: Brand Storytelling
7:30-8:00 Q & A, Networking
LOCATION: Lee Hecht Harrison, Met Life Building, 200 Park Ave (entrance on 45th between Lexington & Vanderbilt, or through Grand Central up two flights of escalators to security desk)
RSVP: Required; see information below.
COST: There is no charge for members or guests. You can bring a MENG-eligible guest who is considering joining the organization. Since free attendance is a benefit of membership, guests are allowed to attend one meeting to get a taste of MENG, before applying for membership.
REGISTRATION INFORMATION
Member Registration: http://www.mengonline.com/apps/eventreg/members/register.php
Guest Registration: http://www.mengonline.com/apps/eventreg/register_contact.php?venue_id=64
These links will be active on Tuesday, January 13. Registration closes at noon on Thursday, January 29.
PLEASE NOTE:
EVERYONE MUST RSVP. Lee Hecht Harrison, our host, requests that everyone RSVP, even if you are not sure you can attend. After you use the links above for online registration, check your email for confirmation that your registration has gone through. The Met Life Building is very tight with security, and we need to respect our host’s responsibility as a tenant.
THE MENG ONLINE REGISTRATION SYSTEM AUTOMATICALLY SENDS YOU A CONFIRMATION EMAIL AFTER YOU HAVE SUCCESSFULLY REGISTERED. TO BE SURE YOUR REGISTRATION GOES THROUGH, please watch for small buttons at the bottom right of the online registration pages. You must click the button on the first information screen that says “Finish” and a button on the second screen asking you to confirm that your information is correct, which says “Done.” You will then receive the confirmation email. IF YOU DO NOT GET A CONFIRMATION EMAIL within minutes, you are probably not registered. PLEASE TRY AGAIN.
|
| Submitter |
Ms. Karen Hochman |
| Group | New York Chapter |
| Access |
This event is visible to New York Chapter and shared with
- Marketing Executives Networking Group (General Membership)
- General Public
|
|
|
