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Groups Public Event
 NoCal Chapter Meeting- “Build an Online Presence for the Brand Called YOU (Special Event) |
| Name |
NoCal Chapter Meeting- “Build an Online Presence for the Brand Called YOU (Special Event) |
| Time |
Thursday, 20 July 2006, 05:30pm to 09:00pm PT |
| Description |
MENG-Northern California Chapter Meeting: Thursday, July 20, 2006
Branding theory tells us that brand equity is a combination of presence and salience. And, today, the brand called YOU has to be present online to further your success in business. Today, it is becoming more and more common for decision makers to “Google” you prior to meeting you. A Harris poll found that 23% of potential colleagues will Google you before attending a scheduled meeting. This extends to executive career management as well. In fact, 63% of recruiters say they Google candidates before making initial contact, and almost half indicated they eliminate a candidate based on their findings. Creating a professional online presence has just become “good business” and managing your online presence has become indispensable to managing your career.
The speaker, Ron Bates, Managing Principal with Executive Advantage Group a retained search firm, is an expert in establishing and making your online presence work for you. In fact, he is the most connected person in the world with over 26,000 direct contacts on www.linkedin.com. Ron is also the U.S. Country Manager for Ecademy, an international business/social network.
Speaker Biography
Ron Bates is a Managing Principal with the retained search company, Executive Advantage Group. His search practice focuses on mission critical retained searches for clients that range from pre-IPO venture capital backed startups to Fortune 500 clients. Prior to Executive Advantage Group, Ron was a Partner at Heidrick and Struggles and Managing Director with the Stratford Group. Prior to retained search, Ron’s background includes management positions (sales, consulting, hardware and systems development, process assessment, etc) for Hewlett-Packard, TRW, Raytheon, Mentor Graphics and Computer Vision. In addition to management expertise, Ron has a deep technical background spanning a broad range of hardware and software technology disciplines. He earned a degree in Physics from the University of Oregon. |
| Agenda |
Where:
The Sky Lounge (upstairs) at the Geary Theater
415 Geary Street (between Mason and Taylor)
San Francisco, CA. 94102
Agenda:
5:30-6:00 PM Networking
6:00-7:15 PM Presentation and Q&A
7:15-9:00 PM Networking (we need to be out of the room by 9:00 PM)
Registration: There is no fee to attend this meeting. But since space is limited, both MENG members and guests must register for the event.
MENG Members should register at https://www.mengonline.com/apps/eventreg/members/register.php.You will have to use your MENG username and password to log on. Once you log in, your will be at the MENG Events Registration page. Select “NoCal Chapter Meeting- July 20, 2006” from the dropdown menu to register. Ruth Bardos (admin@mengonline.com) can help you if you have difficulty with this (i.e. forgot your password). And while you’re there, update your profile if you have not done so recently.
Please invite senior (MENG-level) marketers who you believe would benefit from MENG. Please have your guests register at https://www.mengonline.com/apps/eventreg/register.php. This will take them to the MENG Events Registration Page, where they should select “NoCal Chapter Meeting-July 20, 2006” from the dropdown menu. They will have to provide a few details–name, email, address–in order to register.
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| Submitter |
Ruth Bardos |
| Group | Northern California Chapter |
| Access |
This event is visible to Northern California Chapter and shared with
- Marketing Executives Networking Group (General Membership)
- General Public
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